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GfK Kynetec, the world leader in pesticide, fertilizer and turf market and marketing research, has joined forces with Golf Course Industry magazine to create an online research panel of golf course superintendents across the United States.
GfK Kynetec and GCI have the same goal in this endeavor – to manage the most robust research panel of golf course superintendents ever created in order to understand the turf care supply market, thereby providing timely insights for the turf care supply chain and the magazine’s award-winning editorial coverage.
Damon Pollock, Research Director, said that “GfK Kynetec will check in with the representative panel of superintendents on a regular basis. This approach will give us the opportunity to provide data with a real-time feel, helping companies in our industry to make better informed business decisions.”
GCI’s Publisher Pat Jones called the partnership a big step forward for quality research in the golf business. “It’s awesome to have GfK Kynetec’s expertise to benchmark what’s really happening in our industry and to be able to help our advertisers develop better, smarter business strategies.”
Jones said GCI and GfK Kynetec will be reaching out to supers around the country shortly with details about how to join the panel, including incentives for participation and minimal time commitment.
GfK Kynetec, the animal and crop health division of GfK has offices in 18 major countries and undertakes studies in >70 annually. Operating to the strict standards of ESOMAR and CASRO, the market research industries governing bodies, the business is the trusted source of qualitative and quantitative insights in agriculture, horticulture, animal health, amenity and turf care worldwide. GfK recently approved the buy-out of this division to management, with the transaction completing on March 31st. At that time, this global business, will relaunch as Kynetec.
Learn more at: http://www.gfk.com/insights/press-release/gfk-announces-agreement-to-sell-its-animal-crop-health-division/