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Billy Casper Golf acquires Women on Course

Industry News

This will enhance the company’s leadership in critical golf-lifestyle growth segment.

| September 19, 2013

The largest domestic owner-operator of golf courses, country clubs and resorts – has acquired Women on Course, the premier golf-networking organization, further solidifying the company’s unwavering commitment to grow participation in the golf lifestyle.

Women on Course will maintain its name and Donna Hoffman, who founded Women on Course in 2005, will remain as President and be based at BCG corporate headquarters outside Washington, D.C.

BCG will dedicate extensive resources to significantly expand Women on Course’s membership base and expose millions of women to golf, benefitting the short- and long-term vitality of the game. Since 2010, Women on Course has increased its participation by more than 40 percent.

In addition to enhancing the value proposition for members, BCG will augment event programming, allocate additional support staff and utilize its powerful customer relationship management program. Offered nationwide, Women on Course will also be tailored for BCG regional outing and tournament sales teams, and offered to the millions of guests and members at company-managed properties.

“While women represent nearly 50% of the population and reportedly 85% of consumer purchases, the demographic comprises only 19% of golfers,” says Peter Hill, Chairman and CEO of BCG. “Women on Course removes the intimidating barriers that cause females to overlook the game, and Billy Casper Golf’s programming will drive new and existing players.

“Women on Course is another differentiator in Billy Casper Golf pioneering the best operating platform in golf that generates rounds, memberships and revenue.”

“Partnering with Billy Casper Golf is exciting,” says Hoffman. “The company is perfectly suited to exponentially grow Women on Course, so even more women will experience the business, social and fitness benefits connected to golf.”

Women on Course differs from other golf organizations in highlighting fashion, fitness, travel and luxury components surrounding the world of golf; it is not unilaterally focused on getting the ball in the hole. Members enjoy free gifts; special access to private clubs; discounts on greens fees, apparel, equipment, wine and other products; golf and educational resources; contests; and forums.

Well known for its interactive, welcoming environment, Women on Course hosts golf, lunch, happy hour and wine-spa activities in Atlanta, Boston, Chicago, Dallas, Denver, Houston, Los Angeles, Scottsdale, San Diego, San Francisco, Washington, DC and other markets. Three-day destination weekends are at Kingsmill Resort (Williamsburg, VA), Sonoma Mission Inn (Napa Valley, CA) and Hyatt Hill Country Resort & Spa (San Antonio, TX).

Countless success stories about Women on Course members include:
•    Enhancing golf skills and etiquette for new business connections and career advancement
•    Establishing lifelong friendships with like-minded women
•    Helping beginning golfers with fundamentals and advanced players refine their games
•    Prompting families to spend time together on and off the course
•    Learning from dynamic guest speakers at events
•    Mixing and mingling with women from all age groups with diverse and interesting backgrounds

For more information: www.womenoncourse.com, 703.268.5078.

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