Profile Products announced the addition of Chris Wilhite as its new marketing director. Wilhite will help develop strategic and operational direction for Profile's expanding business units. He will also be responsible for further establishing Profile's business objectives and directing marketing activities for several of Profile's product brands.
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Wilhite joins Profile with several years of marketing experience that has most recently included four years with Red Bull Energy Drink as a field marketing manager for Illinois. Wilhite was responsible for tailoring Red Bull's national marketing plans for the Chicagoland area. Prior to working for Red Bull, Wilhite was an account supervisor in the Chicago office of global marketing firm Draft Worldwide.
Wilhite is originally from Austin, Texas, and he received his bachelor's degree in advertising from the University of Illinois, Urbana-Champaign.