Vivid Life Sciences adds to its team

Eric Gerhartz will lead T&O sales.


Vivid Life Sciences has added Eric Gerhartz to its growing team. Gerhartz will lead turf and ornamental sales. He brings more than a decade of experience in the turf and ornamental industry to the team, having previously been with Liquid Fence and Arysta LifeScience.

“We are excited to bring Eric’s unique talents and knowledge to our U.S. sales team,” said Josh Krenz, CEO of Vivid Life Sciences. “He is respected in the industry and brings impressive experience to our team.”

In his role at Vivid, Gerhartz will manage product development, distributor relations, marketing, research trials and sales force development for Vivid’s turf and ornamental portfolio. He said that innovation is the main factor that brought him to Vivid Life Sciences.

“The company has a lot of great new technologies in plant physiology,” he said. “They have innovative ideas, and everything they’re doing is environmentally conscious. I look at this as a great opportunity to help this team bring these new innovations to the marketplace.”
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