Valent Professional Products has named Frank Fornari as the new national sales manager for the company's turf, ornamental and aquatics business line.
In his new role, Fornari will be responsible for overseeing the sales strategy and outreach of Valent's portfolio. In the last five years, the company has introduced more than a dozen new products, active ingredients or formulations to the turf and ornamental industries.
"We are experiencing unprecedented growth as Valent brings these new and exciting tools to market," Fornari says. "It is very important to me Valent remain focused on our customers' needs first and foremost as we continue to provide new and innovative products important to pest control programs."
Fornari has a deep history in the ornamental business. He is a third-generation greenhouse/ornamental professional, getting a career start in his family-owned greenhouse operation. Fornari joined Valent as a territory manager in Florida in 2006. Before Valent, Fornari held several sales and management roles with Canadian-based plastics manufacturer AT Plastics, a primary supplier to ornamental growers throughout North America.
Scott Todd, Valent Professional Products national business manager, says Fornari's notable sales experience and firm foundation in the turf and ornamental industry bring Valent an even stronger perspective of their customers' fundamental challenges
"Frank has been a professional in this industry and knows what it takes for the individual operator to make a business succeed," Todd says. "We look forward to his leadership, unique point of view and overall enthusiasm for this sales role."