Troon Golf has been retained to manage Seaview's two 18-hole championship golf courses, the links-style Bay Course, designed by Hugh Wilson and Donald Ross, and the 80-year-old Pines Course, designed by Howard Toomey and William Flynn. Dolce Hotels and Resorts has been contractred to manage Seaview, a 297-room historic hotel, conference center and golf resort near Atlantic City that has been managed by Marriott International since 1984.
The 300-acre Seaview complex in Galloway, N.J., is one of 31 upscale and luxury full-service hotels and resorts owned by LaSalle Hotel Properties, a publicly traded real estate investment trust based in Bethesda, Md. „Ÿ will transition from Marriott management on May 8.
Steven A. Rudnitsky, Dolce president and chief executive officer, says the addition of Seaview will ground out the Dolce portfolio with our first golf and incentive meetings destination in the Eastern United States.h
Dolce immediately will begin implementing programs to drive revenue and increase profitability by integrating Seaviewfs sales efforts with Dolcefs infrastructure of 40 sales representatives in the Northeast.
gOur objective is to improve revenue per occupied room and total property revenue by leveraging our strong presence in the corporate meetings business,h Rudnitsky says. gWe surveyed our existing meetings customers, who said they definitely would be interested in holding future meetings at Seaview.h
Rudnitsky says Troon Golf will add its branded golf experience to Seaviewfs courses and offer Troon Rewards, gthe best loyalty program in golf,h for Seaviewfs golfing guests. gSeaview always had two courses rich in history, and now it will have a great golf operator,h he said. gTroon will reawaken Seaview golf and help us promote the facility as a premier golf destination.h
Hud Hinton, Troon Golf president and chief operating officer, says his company will bring to Seaview its reputation for maintaining gpristine golf course conditions, personalized member and guest experiences and world-class retail offerings.h
gOur goal is to create extraordinary guest and member experiences through personalized service, consistency and uncompromising attention to detail,h he says. gWe want to exceed our guestsf expectations every time.h
Jon Bortz, LaSalle Hotel Properties chairman and chief executive officer, says the selection of Dolce and Troon to manage Seaviewfs hotel, meeting and golf facilities is consistent with his companyfs objective of establishing gstrategic partnerships with premier operators that have a commitment to quality and maximizing long-term asset value.h
Seaview opened as an exclusive country club in 1912. It features a fitness center, indoor and outdoor swimming, whirlpool, tennis, volleyball and childrenfs activities. Nearby recreation includes horseback riding, jet-skiing, water-skiing and sailing.
Seaview golf was honored this year by Golfweek magazine as one of the gBest Courses You Can Playh in New Jersey and by Golf World magazine, which presented it with a 2009 Readers' Choice Award. In 1942, the then-Seaview Country Club hosted the PGA Championship where Sam Snead achieved his first major victory, defeating Jim Turnesa.
The Bay Course underwent renovations in 1998 and 2006 designed to restore the course to its original design and add thick rough and pot bunkers around the greens. The Pines Course, which opened as a nine-hole course in 1929, was expanded to 18 holes in 1957 in a design by William Gordon.