Toro is pleased to announce that Frank Warden was hired as Golf Sales Manager for the Southeast region. Warden comes to Toro after working 11 years for The Harrington Corporation (HARCO), a leading supplier of fittings to the golf course industry. In his most recent position as a national account manager, Warden maintained primary relationships with consolidated distributors, irrigation consultants and national construction companies.
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Warden grew up in the golf industry, starting his career in golf maintenance during high school. He holds a B.S. in Business Administration from the University of Southern Mississippi, where he also played football for three years. He is a member of the Golf Course Builders Association, the United States Golf Association and several regional golf course superintendent chapters.
“We are very fortunate and proud to have Frank Warden on board with us,” said Steve Snow, Director of Sales for Toro Golf Irrigation. “He brings a valuable set of skills, knowledge and experience to our team. In addition, as a water management expert, we look forward to his expertise in helping deliver water-efficient systems to Toro customers.”
Warden will be responsible for managing Toro’s golf irrigation business in the Southeast, which includes working with Toro’s distributor partners to develop business plans. He will also be working closely with superintendents, irrigation consultants, contractors, builders and architects. As the primary link between Toro and Toro’s customers, Warden will be the focal point for pulling all parties together to deliver a successful golf irrigation project.
“Irrigation renovations are high stress projects for golf course superintendents, so they need someone they can trust to walk with them,” said Snow. “Frank brings a lot of experience and knowledge to ensure our customers get what they paid for. He takes care of them before and after the sale to make sure each interaction goes smoothly.”