StrataPoint, the newest partner in The Experience at FarmLinks, is a GPS/GIS company that provides a unique, web-based Software-As A-Service (SAAS) product that will be used and demonstrated on the FarmLinks golf course.
Developed in tandem with professional superintendents, groundskeepers and city foresters, StrataPoint is an automated grounds management system that combines advanced, point-and-click management utilizing GPS imagery to bring accurate and current grounds data straight to your computer. Applications such as StrataPoint’s Point DataMap-Online (PDM-O) provide complete coverage of all green industry management functions and enable users to manage volumes of data – such as grounds assets, irrigation systems, tree inventories, chemical purchases and applications, personnel, maintenance and machinery – and turn it into information to use for decisions.
“StrataPoint is truly a unique company partnership at FarmLinks," said Mark Langer, director of agronomy and applied research at FarmLinks. "With their technology, they bring the golf course to life with real-time mapping and asset management. I’ve often thought that superintendents could make better decisions if information were more readily available at our fingertips. It’s all about working smarter and not harder, and StrataPoint’s products enable superintendents to work smarter."
He added that the course will incorporate StrataPoint into its educational programs to give superintendents real-time information concerning agronomic practices.
"But I believe this is only the beginning of what we can do with their GPS/GIS technology," he said.
Dale LaFrenz, StrataPoint’s chairman, stated, “FarmLinks’ unique marketing concept fits perfectly with StrataPoint's needs. Our focus is the Green Industry, specifically the golf course vertical market, and we are very pleased that Point DataMap-Online and Reality Design Express will part of the education program that is an exciting part of the The Experience at FarmLinks.”
Jason Bass, president of StrataPoint, agreed, pointing out the company’s natural fit with The Experience. “Our products position very well with a visitation-based program,” he commented. “FarmLinks has already installed StrataPoint’s asset management system on the course to give guests a chance to see the technology in action. Point DataMap Online will give golf course superintendents an opportunity to get first-hand information about using a Geographic Information System to manage the assets of their course.”
