Standard Golf Co. is prepared to give away $25,000 in product at the upcoming Golf Industry Show (GIS) to promote the complete redesign and philosophical change reflected in its 2009 product catalog.
"We understand that golf course superintendents have a long list of daily tasks to attend to so we wanted to make the process of ordering golf course accessories as easy as possible," says Standard Golf vice president Matt Hurley. "The entire philosophy behind the new catalog design was to make it easy to navigate and place orders. We're going to add some incentive for superintendents to pick up a catalog at GIS by placing 25 stickers in randomly selected catalogs with $1,000 in free product redemption."
The free product stickers will be put inside the catalogs encouraging users to peruse the newly designed book. Winners will be able to place their free product orders at the booth or redeem their winning catalog for a voucher to be used later.
A key feature of the 2009 Standard Golf catalog is that the SG Express phone number (866-743-9773) can be found on every page. SG Express is a service provided by Standard Golf that can be used to place an order directly with customer service by phone and soon online. It’s an integral part of the "easy" process philosophy. These Express orders keep the distributor in the loop and generally ship within 24 hours.
Also important as part of the new catalog design are the intuitive product indexing and precise product descriptions.