Soil Reliever unveiled a new brand identity, including an updated logo – a highly stylized depiction of a mountain loin – and a new Web site.
“We’ve been wanting to take a new direction with our company image for quite some time now,” says Harry Knight, principal, Soil Reliever. “And we wanted something powerful, memorable and forward-thinking. The new logo is a significant part of our whole new look, and our team is very excited about this new identity.”
In explaining the idea behind the new logo, Knight says, “What better image to represent Soil Reliever than a strong, smooth-running, quick and efficient animal with sharp claws?”
Soil Reliever’s rebranding effort also includes a new descriptive phrase that defines the brand and sets the stage for future marketing efforts: The most effective purpose-built deep-tine aeration equipment in the world.”
The crown jewel of the rebranding effort, however, is Soil Reliever’s redesigned website, www.soilreliever.com. Current and new customers will be able to review the entire Soil Reliever product line, browse relevant research data and customer testimonials, order accessories and view videos of the equipment in action.
