A statement stuffer for water agencies and a proclamation template to help local communities identify July as Smart Irrigation Month are among new resources available to advance irrigation efficiency in 2007.
"The statement stuffer was designed to help water agencies provide tips to customers for improving irrigation efficiency during hot summer months. It would be appropriate for anyone in the irrigation industry who sends invoices and other materials to customers," said Irrigation Association Communications Chair Jeff Carowitz.
“While the irrigation industry is committed to optimizing irrigation efficiency year-round, Smart Irrigation Month in July provides a platform to tell the public about advances in efficiency and raise awareness of the importance of using water wisely,” Carowitz said.
Other new materials include public service announcements to submit to radio stations and a full-color industry-oriented ad to raise industry awareness of the need to advance irrigation efficiency and the potential benefits. The ad is available in multiple sizes for use in magazines, on websites and in company and organization newsletters.
The proclamation template provides an outline and supporting press release template for declaring July Smart Irrigation Month in local communities or states. A formal declaration by a local official or governing body provides an opportunity for water agencies to draw special attention to water issues in July and it complements other water conservation efforts.
“Communications committee members have volunteered their time, skills and resources to create these materials,” Carowitz said. “It’s been a great effort. Additional resources, including case studies and something for kids, will be rolled out in coming weeks.”
The next few months are prime time to plan to make the most out of Smart Irrigation Month in 2007, Carowitz said. Ideas for participation and additional resources are available at www.irrigation.org/SIM/industry.htm . Consumer information is available at www.smartirrigationmonth.org .
