Several courses earn customer loyalty awards

The National Golf Foundation recently presented the 7th annual Customer Loyalty Awards to managers of public golf facilities that received high approval rating in 2008.

Published February 19, 2009

The National Golf Foundation (NGF) recently presented the 7th annual Customer Loyalty Awards to managers of public golf facilities that received high approval ratings in 2008. Awards also were given to operators of the "most improved" facilities who conducted customer surveys in 2007 and 2008.

The Customer Loyalty Awards are based on surveys fielded through NGF's Voice of Customer Operating Model. Facilities with the highest customer loyalty scores and most improved facilities, as well as multi-course operators, were recognized.

Award winners are as follows:

First category - Facilities with Highest Loyalty Scores
 
Premium (>$70) (1)

  • FarmLinks Golf Club in Sylacauga, Ala., winner 
  • Limestone Springs Golf Club in Oneonta, Ala., runner-up
  • The Wilderness at Fortune Bay in Tower, Minn., runner-up
  • Butterfield Trail Golf Course in El Paso, Texas, runner-up
  • Desert Willow Golf Resort in Palm Desert, Calif., runner-up

Standard ($40-$70)

  • Sand Creek Station Golf Club in Newton, Kan., winner
  • Three Crowns Golf Club in Casper, Wyo., runner-up
  • Windmill Lakes Golf Club in Ravenna, Ohio, runner-up

Value (<$40) 

  • Mamala Bay Golf Course in Hickam, Hawaii, winner
  • Eisenhower Golf Course at the USAF Academy in Colorado, runner-up
  • Hubbard Memorial Golf Course in Hill, Utah, runner-up
  • Fox Run Golf Course in Barksdale, Lo., runner-up
  • Luke Golf Course in Waddell, Ariz., runner-up
  • Banyan Tree Golf Course in Kadena, Okinawa, Japan, runner-up

Second category – Facilities with Most Improved Loyalty Scores (2007 to 2008)
 
Premium (>$70) (1) 

  • Falcon Ridge Golf Course in Lenexa, Kan., winner
  • Limestone Springs Golf Club in Oneonta, Ala., runner-up
  • The Links at Bodega Harbour in Bodega Bay, Calif., runner-up

Standard ($40-$70)

  • Crab Meadow Golf Course in Northport, N.Y., winner
  • Dairy Creek Golf Course in San Luis Obispo, Calif., runner-up
  • Chalk Mountain Golf Course in Atascadero, Calif., runner-up

Value (<$40) 

  • Eaglewood Golf Course in Langley, Va., winner
  • Lackland Golf Course in Lackland, Texas, runner-up
  • Mamala Bay Golf Course in Hickam, Hawaii, runner-up

Third category – Multi-course Operators

Management companies

  • Honours Golf in Atlanta, Ga., winner
  • OB Sports Golf Management in Scottsdale, Ariz., runner-up

Municipality

  • County of San Luis Obispo in San Luis Obispo, Calif., winner
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