RedMax/Zenoah America, Lawrenceville, Ga., added marketing/sales support, marketing services, customer service and technical personnel to its expanding management team.
Jeff Bohr and David Dalton have joined the company, effective immediately, as regional managers, in an announcement made by Paul Scholl, executive vice president. Scholl also announced the appointment, effective immediately, of Andrew Kuczmar as the director of product service and corporate training.
Kuczmar, who has established a premier reputation in the outdoor power equipment industry and is internationally recognized, will begin initiating technical and customer support programs, not only for Zenoah RedMax but for distributors and dealers throughout North America.
At the same time, Scholl announced the appointment of International Marketing Exchange, Inc. as the new marketing services agency of record for RedMax Zenoah America. This organization brings years of experience and performance capabilities to the organization.
Dalton will be the new west regional manager for RedMax Zenoah America and Bohr will be the new east regional manager. Bohr has over 30 years in the outdoor power equipment industry, primarily with Echo. With his knowledge and background of the business, Bohr brings a well-versed marketing capability to RedMax.
Dalton, also a seasoned outdoor power equipment professional, has a 20-year exposure of not only the industry but the products, customers and markets that will substantially increase RedMax sales and penetration in the western region.
International Marketing Exchange, headed by Robin F. Pendergrast, has three decades of exposure in the outdoor power equipment industry and has provided various marketing support services for companies including Echo, Walker Manufacturing, Parker Minuteman, BCS, Roto-Hoe and Exmark. Pendergrast’s team will provide substantial contributions to support RedMax’s new concepts and dealer support programs.
“We are moving ahead quickly and decisively with the addition of these key players and organizations to our marketing and management team,” said Scholl. “The addition of the three personnel and the marketing services firm will solidify our short-term commitment as well as begin the process of repositioning RedMax as the industry leader, especially within the professional outdoor power equipment arena.”
For additional information on RedMax/Zenoah America, Inc, contact the marketing department at: 1100 Laval Blvd., Lawrenceville, Ga., 30043; 800/291-8251; www.redmax.com.
