ProLink Solutions, a provider of GPS golf course management systems and digital out-of-home on-course advertising, will open an office in the United Kingdom to serve markets in England, Scotland, Ireland and Wales.
Together, these countries form the world’s largest golf market outside the U.S. ProLink’s technology already has been adopted by many of the region’s finest courses, including 2006 Ryder Cup host the K Club (Ireland), the 28 properties of Crown Golf, and Roxburghe Golf Course (Scotland), ranked among the country’s top five inland layouts.
Ian Church will oversee the wholly-owned subsidiary of ProLink Solutions as managing director and vice president. He will be responsible for all system sales as well as service and support for ProLink’s existing footprint of more than 120 golf courses within the territory. Staff will include sales representatives, service and support professionals working from ProLink’s first office outside the United States. Church brings extensive experience in the international golf industry to his new role. He previously held management positions with American Golf at properties in Texas (Riverside Golf Club) and England. He also has held posts in Essex, England (South Essex Golf Centre), the Algarve, Portugal (Vale do Lobo Resort) and Wales (Ashburnham Golf Club). Church’s background includes marketing positions with Hewlett-Packard and General Electric.
In addition, ProLink has secured the services of DNA Technologies to supply technical support to ProLink’s course partners throughout England, Scotland and Ireland. Technicians from DNA will visit each course in the coming months to ensure their ProLink GPS units are operating properly. Courses will have the option to enlist DNA’s services after the initial site visit.
ProLink also has partnerships with distributors in France (Sport Business Group), Spain and Portugal (Golf Consulting Services). Its system is now featured at more than 700 golf properties on five continents; more than 600 of these courses are equipped with media-ready systems to support on-screen content and advertisements.
