ProLink Solutions announced the introduction of ProFit, an advertising revenue-sharing program available to its partner golf courses.
With ProFit, courses have access to financing options that provide substantial cash flow from advertising revenues generated by on-screen ads appearing on ProLink's high-resolution GPS monitors. Taking part in the program substantially reduces a course's upfront financial commitment, and can generate revenue that exceeds total system cost. ProFit generates for new installations immediate cash-flow through reduced monthly payments - as low as $1500 per month - during the first year of the lease. Additionally, ProLink handles all management, marketing and ProFit ad sales for the course, allowing golf course owners and operators to do what they do best - run the golf club efficiently and effectively.
Local ad accounts secured by ProLink's national sales force include important retailers and service providers in the financial, automotive, B2B, consumer goods, real estate, insurance, restaurant and luxury good sectors. A ProFit representative works hand-in-hand with the golf course to target local and regional accounts with the most long-term growth and residual potential. To further expand the revenue sharing pool, ProLink plans to announce soon agreements for national ads with Fortune 500 and mid-size companies promoting some of America's most recognizable brands.
"ProFit is another example of the industry-leading market richness of the ProLink system," says Lawrence Bain, c.e.o. of ProLink Solutions. "It offsets system cost and can serve as a substantial source of profit for golf courses. Golf course owners can realize major savings during the first two to three years of system operations, thus providing them time to adjust greens and cart fees and generate substantial ad revenue. Courses and resorts in ProLink's European markets have experienced substantial benefits through ProFit, and we feel the North American market is ripe for rapid adoption of this advertising medium."
With more than double the installations of all its competitors combined and a true global presence with installations in Europe, Asia, South Africa, Japan, Mexico, Canada and Australia, ProLink Solutions is uniquely positioned to implement local, national and international advertising campaigns.
Through ProFit, affluent golfers in the U.S. and around the world, with their high household incomes and formidable buying power, are exposed to three different screen views of ads for 15-20 minutes per hole. The extended time this targeted consumer spends in front of the ad results in an unprecedented level of "stickiness" and unparalleled ad recall.
"Not only do golfers remember the ads, they are driven to additional exposure via prompts with direct on board messaging, direct coupons or website offers, This connects the advertiser directly with the golf consumer for immediate measurable impact," adds Bain. "Independent research confirms that this advertising medium is one of the most effective in the market place."
Prior to introducing ProFit, The ProLink system was used exclusively in the largest golf-based, GPS beta advertising campaign undertaken to date. ProLink screens nationally featured Cadillac's all new, luxury automobile, the DTS. Displayed for five holes, ad retention among golfers was outstanding according to exit surveys: 42 percent of respondents noticed an advertisement on the GPS system; 70 percent of the respondents that noticed the advertisement recalled specifically seeing an advertisement for Cadillac DTS (54 percent recalled the advertisement unaided). Golfers under age 24 had an impressive recall rate of nearly 90 percent. A remarkable 88 percent of those surveyed responded that the ProLink GPS system enhanced and enriched their game.
For more information about ProLink Solutions and the ProFit program, visit www.goprolink.com, call 480-753-2337 or e-mail info@goprolink.com.