ProLink partners in Middle East

ProLink Solutions has partnered with Cyprus-based Elumina International Ltd. to install its GPS system at select, high-end courses throughout the Middle East, Levant and Egypt.

Tempe, Ariz. – ProLink Solutions, a provider of Global Positioning Satellite management systems for golf courses, has partnered with Cyprus-based Elumina International Ltd. to install its GPS system at select, high-end courses throughout the Middle East, Levant and Egypt.

Elumina, through its associate Elumina International, is building the ProLink brand in: Bahrain, Egypt, Iran, Israel, Jordan, Kuwait, Levant, Lebanon, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.

ProLink’s GPS system boasts a high-resolution, 10.4-inch color LCD display unit, custom fitted to the front of each golf cart. The easy-to-read screen displays accurate distances to the hole, as well as clear graphics of fairways, greens, hazards and other on-course geographical features. Other features include ordering food and beverage at the touch of a button on the ninth and 18th tees, as well as personal scoring and tournament leader-boards.

“We will focus our efforts in these countries and territories where the golf industry is going from strength to strength,” says Jim Livie, managing director of Elumina International. “Our headquarters in Cyprus is ideally located to develop this business and we have in place a very aggressive business plan to deliver market leadership of the ‘buggy-mounted’ golf GPS business through the ProLink system.

“Tremendous interest has already been shown by the major course and resort operators in the UAE, Arabian Gulf and Egypt, and new installations will come on line in the latter part of 2005,” Livie adds. “The real growth in the business will occur in 2006 as GPS installation will become a ‘must-have’ amenity for any operator involved in the premium golf course sector.”

Fadi Nammour, finance director of Elumina International, says Elumina International is positioned to extend ProLink GPS to the region.

“The region is now ready to embrace the technology that has been available in the USA for many years through the manufacturer, Prolink Solutions,” he says. “The courses and resorts in the region cannot ignore the exceptional benefits ProLink delivers to golfer and operator alike.”

Elumina International adds to an expanding list of ProLink partners.

“We are excited to team with Elumina International and to add this dynamic company to our growing list of trusted partners and distributors,” says Lawrence Bain, president and c.e.o. of ProLink Solutions. “Courses that rapidly adopt ProLink enrich their customer experience and customer service in addition to substantially increasing sales through our tried and true value propositions. We look forward to working with the Elumina International team to enhance golfers’ experiences and their international portfolio.”

For more information about ProLink GPS, visit www.eluminaiberica.com.
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