ProLink Solutions, a provider of global positioning satellite golf-course management systems and on-course advertising, named Andy Batkin c.e.o. of its ProLink Media division.
Batkin comes to ProLink from Innovative Media Solutions, where he was c.e.o. He’s also the creator of the People vs. the Pros golf event, which was added to the PGA TOUR’s 2007 Challenge Event schedule, and the Trump Million Dollar Invitational. At ProLink, Batkin will utilize his extensive media experience to further strengthen the company’s position as a leader in the growing digital out-of-home advertising channel through its cart-mounted GPS screens.
In 1983, Batkin helped found the interactive media industry, and has more than 25 years experience creating integrated marketing and promotional campaigns for Fortune 500 and entertainment companies and brands like Anheuser-Busch, BASF, CBS, Pepsi-Cola, Walt Disney, NBC, Nickelodeon and ESPN.
Prior to starting Innovative Media Solutions, Batkin founded Interactive Marketing, Inc. (IMI). In 1995, IMI became the Interactive Marketing Agency of Record for Yahoo, developing the branding and media plan to build the young company into an Internet powerhouse with a multi-billion dollar valuation. Batkin performed similar work for companies such as NBC, Netscape, Lycos and 24/7 Media, and created SuperBowl.com for the NFL.
“Andy Batkin’s accomplishments as a media strategist are extraordinary, and we are thrilled to welcome him to our executive team,” says Lawrence D. Bain, c.e.o. of ProLink Solutions. “Andy’s expertise makes him uniquely qualified for this post as ProLink seeks to solidify its position as the leader in golf GPS advertising and a powerful and growing force in the digital out-of-home sector. Many major advertisers have recognized our program as a potent platform to reach the coveted golf demographic. Andy’s efforts will enhance ProLink’s ability to attract important brands to our screens.”
“I am excited to help ProLink optimize its enormous potential as an ad medium,” Batkin says. “I see parallels with the early days of Yahoo in the opportunities to tap an existing and highly desirable audience. Leveraging that audience, offering advertisers a platform of proven ad effectiveness to reach this sought-after group, and adding value for ProLink’s golf course partners are among the many goals I look forward to achieving.”
In the first quarter of 2007, ProLink secured more than $1 million in advertising commitments from General Motors, Citibank, RE/MAX, Toyota and other major companies. Brands that currently appear on or have used ProLink’s more than 500 advertising-ready systems worldwide include Jaguar, Lexus, British Airways, HBO, Red Bull, Cadillac and Visa.
With its ProFit program, ProLink manages all ad sales and shares those revenues with its partner golf courses. Through this model, courses can significantly reduce the cost of leasing the ProLink system and potentially generate revenues exceeding those expenses.
Batkin comes to ProLink from Innovative Media Solutions, where he was c.e.o. He’s also the creator of the People vs. the Pros golf event, which was added to the PGA TOUR’s 2007 Challenge Event schedule, and the Trump Million Dollar Invitational. At ProLink, Batkin will utilize his extensive media experience to further strengthen the company’s position as a leader in the growing digital out-of-home advertising channel through its cart-mounted GPS screens.
In 1983, Batkin helped found the interactive media industry, and has more than 25 years experience creating integrated marketing and promotional campaigns for Fortune 500 and entertainment companies and brands like Anheuser-Busch, BASF, CBS, Pepsi-Cola, Walt Disney, NBC, Nickelodeon and ESPN.
Prior to starting Innovative Media Solutions, Batkin founded Interactive Marketing, Inc. (IMI). In 1995, IMI became the Interactive Marketing Agency of Record for Yahoo, developing the branding and media plan to build the young company into an Internet powerhouse with a multi-billion dollar valuation. Batkin performed similar work for companies such as NBC, Netscape, Lycos and 24/7 Media, and created SuperBowl.com for the NFL.
“Andy Batkin’s accomplishments as a media strategist are extraordinary, and we are thrilled to welcome him to our executive team,” says Lawrence D. Bain, c.e.o. of ProLink Solutions. “Andy’s expertise makes him uniquely qualified for this post as ProLink seeks to solidify its position as the leader in golf GPS advertising and a powerful and growing force in the digital out-of-home sector. Many major advertisers have recognized our program as a potent platform to reach the coveted golf demographic. Andy’s efforts will enhance ProLink’s ability to attract important brands to our screens.”
“I am excited to help ProLink optimize its enormous potential as an ad medium,” Batkin says. “I see parallels with the early days of Yahoo in the opportunities to tap an existing and highly desirable audience. Leveraging that audience, offering advertisers a platform of proven ad effectiveness to reach this sought-after group, and adding value for ProLink’s golf course partners are among the many goals I look forward to achieving.”
In the first quarter of 2007, ProLink secured more than $1 million in advertising commitments from General Motors, Citibank, RE/MAX, Toyota and other major companies. Brands that currently appear on or have used ProLink’s more than 500 advertising-ready systems worldwide include Jaguar, Lexus, British Airways, HBO, Red Bull, Cadillac and Visa.
With its ProFit program, ProLink manages all ad sales and shares those revenues with its partner golf courses. Through this model, courses can significantly reduce the cost of leasing the ProLink system and potentially generate revenues exceeding those expenses.
