ProLink Solutions, a provider of global positioning satellite (GPS) golf course management systems and digital out-of-home on-course advertising, announced its international distributor, Elumina Iberica, signed an exclusive five-year commitment to supply the ProLink GPS system to the De Vere Group, one of the United Kingdom’s most exclusive hotel and golf course operators.
To date, Elumina has installed the ProLink system at nine De Vere properties including the prestigious Oulton Hall and Dunston Hall courses. De Vere hotels and resorts represent the finest in luxury accommodations and golf, with locations in many of the UK’s most spectacular natural settings. De Vere’s golf facilities are noted for their superb conditioning, beautiful scenery, outstanding service, and challenging designs by architects including Jack Nicklaus and Dave Thomas.
In addition to Oulton Hall and Dunston Hall, De Vere courses installing ProLink are Belton Woods (Near Grantham), Carden Park (Near Chester), Mottram Hall (Prestbury), Slaley Hall (Hexham), Staverton Park (Daventry), Wokefield Park (Reading), and Wychwood Park (Crewe). De Vere chose ProLink over its competitors to enhance the golfing experience, streamline course management and drive multiple revenue streams via pro shop promotions, food-and-beverage ordering functions and exclusive digital out-of-home advertising programs.
“We’re thrilled to announce this new partnership with De Vere, a name synonymous with luxury and classic golf throughout the UK,” says Angela Catlin, Managing Director of Elumina Iberica. “The adoption of ProLink GPS by such prestigious properties speaks volumes about its status as a must-have golfer amenity, management tool and revenue-producing component.”
“De Vere’s lofty stature makes it a truly welcome addition to our list of trusted partners,” says Lawrence Bain, CEO of ProLink Solutions. “High-end courses and resorts around the world recognize the substantial return on investment delivered by ProLink GPS – more than 200 percent on average -- and are eager to install the solutions-based system. ProLink’s proliferation at Europe’s finest courses widens our audience of high-income golfers, driving even greater value to our advertisers.”
The De Vere courses join an illustrious list of worldwide golf properties engaging with Elumina and ProLink. These include past Ryder Cup hosts the K Club (Ireland) and Valderrama (Spain), former Presidents Cup site Fancourt Hotel and Country Club Estate (South Africa) and Four Seasons Golf Club Provence Terre Blanche (France). The system was recently installed for the first time in Portugal (Quinta Da Ria Golf Course), Dubai (Al Badia Golf Resort) and Germany (Golf Club Gut Neuenhof). More than 500 courses globally feature advertising-ready ProLink GPS screens.
ProLink recently entered into an agreement to acquire 100 percent of the outstanding shares of Elumina Iberica SA, Elumina Iberica UK Ltd, GP Ads SL, and GP Ads Ltd (collectively “Elumina”), to more directly capitalize on international demand. The acquisition is anticipated to close no later than Nov. 30, subject to customary closing conditions.