ProLink Solutions, a provider of GPS golf course management systems and digital out-of-home on-course advertising has entered into an agreement with Active International. The company, which places more than $1 billion in media annually, will purchase $3 million of net advertising on the ProLink Network through January 31, 2010.
Active International will offer its clients advertising on the ProLink Network, which annually reaches more than 13 million golfers at approximately 400 courses across the U.S.
Active International clients will gain access to the ProLink network’s inventory of ads, which appear on GPS screens affixed to golf carts at upscale courses and resorts. Surveys have shown remarkable recall rates (70 percent or better) for golfers viewing the ads, positioned alongside useful content such as course graphics and strategic information.
“The ProLink Network is a proven vehicle for marketing to a wealthy, hard-to-reach demographic,” says Alan Brown, executive vice president, worldwide media. “ProLink’s dynamic platform presents a multitude of opportunities to achieve our clients’ branding and promotions goals in key markets nationwide. We’re excited to enter this very promising partnership.”
“We look forward to forging a valuable relationship with Active International and its clients in the months and years to come,” says Andy Batkin, CEO of the company’s ProLink Media division. “This agreement reflects the growing desire of the advertising community to cost-effectively reach the highly desirable advertising audience that our customers represent.”
