ProLink creates lending program

Tempe, Ariz. – ProLink Solutions, a provider of Global Positioning Satellite systems to golf courses, has named Danny Lam president of ProLink Capital, the company’s new financing initiative.

Designed to provide comprehensive financing alternatives tailored to the golf industry, ProLink Capital will provide credit and documentation processes while delivering the most competitive rates on the market.

The ProLink Capital initiative augments ProLink’s position in golf’s GPS category. As the only GPS company to provide captive financing, courses now have the ability to lease and finance ProLink GPS and a wide variety of other capital items required by golf course owners and operators. This includes financing alternatives structured for small initiatives as well as for larger, high-investment items such as golf course and clubhouse construction and renovation, turf equipment purchase and replacement, restaurant outfitting and supplies and new golf cart fleets.

An industry veteran with more than 30 years experience in commercial lending, Lam served as president and general manager of American Express Business Finance Corporation, a subsidiary of American Express Corporation that provides commercial working capital and term loans. Previously, Lam was president and chief executive officer of Bell Atlantic Capital Corporation, the multi-billion dollar financial services subsidiary of Bell Atlantic (Verizon). He also held the position of senior vice president of AT&T Small Business Lending Corp.

“Danny is extremely savvy and brings a wealth of experience, and energy to ProLink,” says Lawrence Bain, president and chief executive officer of Amalgamated Technologies and ProLink Solutions. “His capital generation and asset management skills ensure ProLink Capital will succeed in our company’s industry-diversification model and, like no other lender, in our mission to give course partners flexibility to creatively enhance their assets in today’s challenging market.”

“There are very few dedicated lenders to the golf industry, and this is a tremendous finance opportunity for ProLink and the 16,000-plus golf courses throughout the U.S.,” says Lam. “Within ProLink’s customer base alone, we estimate an immediate demand for more than $350 million in capital to meet course enhancement and maintenance needs. ProLink Capital provides courses within our customer portfolio and outside of it with a sound, flexible and affordable financing option.”