ProLink Solutions, a provider of GPS management systems and digital out-of-home on-course advertising, and Neo Advertising, a European provider of digital media solutions, have entered an agreement under which Neo will represent and sell ProLink's GPS media inventory in the United Kingdom and Spain.
The agreement focuses on integrated advertising campaigns combining Neo’s existing network of out-of-home digital signage with ProLink’s on-course advertising capabilities.
“The agreement with Neo will significantly expand our advertising presence in Europe while allowing European advertisers to reach a highly attractive audience of affluent individuals,” says Lawrence Bain, ProLink’s c.e.o. “The combination of Neo’s strong relationships and distribution with ProLink’s unrivaled value proposition offers advertisers multiple ways to reach their target customers. This should drive adoption significantly in 2009. With Neo’s track record of digital media ad sales, this agreement should provide our golf course partners with significant incremental revenue.”
