Profile Products launches $9 million expansion following acquisitions, enhancements

Expansion follows numerous acquisitions, state-of-the-art facilities and elevated sustainability standards.


Profile Products has started a $9 million manufacturing expansion project, an investment that will provide a significant increase in capacity, improved logistics and enhanced safety and quality systems for the company’s sustainable product lines.

This is the latest in a chain of initiatives to strengthen the company’s position as a leader in soil and vegetation management solutions, horticultural substrates and professional turf and sports field management.

“We are continually looking for ways to elevate the industries we serve through our innovative products, state-of-the-art facilities and educational initiatives,” Profile Products president and CEO Jim Tanner said. “This expansion is a continuation of our commitment to meet our customers’ needs and exceed their expectations by providing the best solutions for their environment.”

Profile added a second fiber processing plant in Conover, North Carolina in 2019, doubling plant capacity, creating ultramodern greenhouses and adding new fiber processing technologies. The company has since grown significantly with the acquisitions of HydroStraw, a manufacturer of straw-based erosion control products, and Sunterra Horticulture, a sphagnum peat moss producer.

The new investments will add significantly more fiber processing capacity, high-tech packaging and modern warehousing in both its North Carolina and Rockford, Washington facilities. Profile will also continue to invest in its leadership position in environmental stewardship by expanding several programs that prioritize using the highest recycled-content products available to its respective industries, including packaging. Profile has also eliminated more than 3.5 billion pounds of wood and paper from the waste stream and productively returned it to the environment.

To help industry professionals understand the value of green design engineering and the effectiveness of the company’s hydraulically applied products, Profile has completed more than 1,200 lunch and learns in the past two years. Topics of lunch and learns include Profile’s latest forward-thinking product, ProGanics DUAL Biotic Soil + Erosion Control among others. These educational initiatives have been a key part of Profile’s commitment to the industry.

The expansion projects will be completed throughout the next year. These investments are part of Profile’s strategic growth plan.

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