PrimeraTurf adds Cygnet Enterprises as owner-distributor

PrimeraTurf has announced Cygnet Enterprises, Inc. as its newest owner-distributor.

Headquartered in Flint, Mich., Cygnet Enterprises is a leading distributor of specialty aquatic products servicing the Great Lakes area and overall U.S. aquatics market since 1974. Cygnet will add sizeable impact to Primeras’ aquatic/forestry /IVM market, making Primera the largest distributor group in that segment. This positions Primera well to support Primera distributors in these segments.

“Cygnet is an excellent addition to the Primera group in supporting our suppliers and continuing our track record of building the Primera organization. Primera is pleased that we are Cygnets’ chosen partner to support their continued growth,” Primera CEO John Gertz said. “We look forward to their participation and contribution in Primera, and we will continue to successfully maximize our owner distributors and suppliers business opportunities.”

Established in 2000, PrimeraTurf is a business cooperative of 54 distributors committed to supporting distribution that services the professional turf, ornamental, IVM, pest control, forestry and aquatic markets.