Courtesy of Player's Ridge Golf Course
Bobby Jones Links is now managing Player’s Ridge Golf Course, a premier public golf course with a country club setting in Hickory, North Carolina. The course is known for its challenging-yet-fun 18-hole layout set amongst ample hilly terrain bordered by native trees, natural ponds and mountain views.
“We are excited to find a strategic partner in Bobby Jones Links who will be instrumental in elevating the customer experience for our valued clientele,” Player’s Ridge owner Brandon Lee said. “BJL demonstrated individualized care in walking our team through their vision for optimal operations and unlocking the great potential Player’s Ridge has to be one of the essential golfing experiences in the region.”
On the BJL side, being selective about working with properties with distinct growth potential and cultural alignment on short- and long-term goals allows the firm to maintain personalized relationships for success.
“It was apparent early in our conversations with Brandon that we were aligned, and that Player’s Ridge is the kind of property that can get exponentially better as it matures and as we implement best practices that raise the quality of the customer experience,” BJL chief development officer Doug Hellman said. “Hickory is a beautiful place with a strong golf market and our collective team is excited about how newcomers and locals will react to the new golfing experiences, events and refined operations that are coming to Player’s Ridge. The future is bright.”
BJL will work closely with the Player’s Ridge team to bring new programming, events, and attractions to enliven the experience, whether that involves live music, serving refreshments at the driving range, or other proven event models.
“BJL has a vast amount of food and beverage experience as well as the technology, analytics, and expertise to efficiently operate the business while giving guests the best possible leisure experience,” Lee said. “Player’s Ridge is now in fantastic shape with a growing customer base. We’re excited to take it to the next level and BJL will be instrumental in implementing the proper next steps with us to make the next chapter in Player’s Ridge history its most exciting yet.”