PGA National expands team

Palm Beach Gardens, Fla. – David Feder, president of PGA National Resort & Golf Club named Arthur Chernov vice president of sales and marketing. He joins a new management team led by Feder, who joined the resort this past spring.

Arthur Chernov

Chernov was vice president of sales and marketing for the five-star Turnberry Isle Resort & Club, and parent company, Raphael Hotels for 14 years. Previously, he was vice president, sales and marketing for the Taj Mahal in Atlantic City, N.J.

“Arthur’s extensive background in sales and marketing in the South Florida market will be a tremendous asset to PGA National,” says Feder. “He understands how to market resort properties and will position PGA to reach its maximum potential.”

“I am delighted to be a part of the new PGA team and especially to have the opportunity to work with David Feder,” says Chernov.” His reputation in this market is exemplary.”

Feder also announced the appointment of Ian Hawthorne as director of food and beverage for PGA National. Hawthorne will be responsible for all aspects of the food and beverage operations for the resort and club, overseeing sales and standards for the hotel’s eight restaurants including the well known Shula’s Steak House, the members’ dining rooms and the resort’s catering and banquet departments.

Hawthorne joins the resort from the Grand Geneva Resort in Wisconsin where he served as director of food and beverage. Prior to this, Hawthorne worked for the Registry Resort and Club in Naples, Florida in the same capacity.

“Ian is a consummate professional and we are delighted he is joining us,” says Feder. “We have worked together in the past, and I know he will be a tremendous asset to PGA National.”

Ian Hawthorne

Originally from the United Kingdom, Hawthorne received his degree from Westminster University and was affiliated with some of the finest hotels in London. He has also served as food and beverage director for such properties as the Ritz Carlton and Hilton Hotels in Washington, D.C.

Located in Palm Beach Gardens, PGA National Resort & Club is the centerpiece of a 2,340-acre luxury residential community. The 339-room resort boasts five master-designed golf courses with full service caddie program, 19 Har-Tru tennis courts, a 32,500 sq. ft. health and racquet club, Golf Digest Academy, five croquet lawns, a multi-million dollar, 40,000 sq. ft. spa, eight restaurants, 34,000 square feet of meeting facilities, private members club and clubhouse, and a beautiful hotel pool overlooking a 26-acre lake.

For more information about PGA National Resort & Club call 561-627-2000 or visit www.pgaresort.com.