In preparation for its 20th anniversary celebration, Peter Jacobsen Productions (PJP) has been renamed Peter Jacobsen Sports. The announcement was made by seven-time PGA TOUR winner and PJS president, Peter Jacobsen, who founded the company in 1988. The rebranding will be supported with a new corporate identity and Web site (peterjacobsensports.com), along with a trade marketing campaign beginning this fall.
Two decades of growth
The name change to PJS reflects the expansion of the company’s capabilities and resources, which started out producing golf events, and has evolved into a whole-house sports and entertainment marketing firm. Today, PJS offers “best-in-class” services in sponsorship consulting and valuation, video production, online marketing, public relations, contract negotiations, player and entertainment relations, advertising, brand identity, research, hospitality, sales promotion, and event management and operations.
Since 1988, the company has expanded its geographic footprint from one office in Portland to three, with locations also in Bonita Springs, Fla., and Providence, R.I. The independently owned company also has increased staff to more than 30 full-time employees and a host of specialized consultants to better match ever-changing client needs in the sports and entertainment marketing industries.
“We’ve had a 20-year history of providing high-quality, fun and entertaining events on behalf of major brands throughout the U.S.,” said Jacobsen. “Today we find ourselves providing our clients with insight and expertise that helps guide marketing strategies, whether that’s through athlete endorsements, custom research, marketing-mix analysis, creative activation or program measurement.”
PJS – three divisions
PJS includes three divisions: Peter Jacobsen Sports Marketing, Peter Jacobsen Player Relations and Peter Jacobsen Productions. Each division will be aligned to support PJS’s growing client roster, which includes blue-chip companies such as Lexus, Ketel One Vodka, Hard Rock, Cub Cadet, JELD-WEN, CVS Caremark, Laser Spine Institute (LSI), Save Mart Supermarkets, and Red Bull.
Peter Jacobsen Sports Marketing concentrates on creating unique marketing opportunities and activation programs for its corporate clients. It has developed several highly successful platforms, such as the “Ketel One Vodka Ultimate Challenge” competition throughout PGA TOUR events that includes the endorsement of golf icon Arnold Palmer, and the creation of the Red Bull “Final Five.”
In 2006 PJS pioneered the first corporate marketing partnership in USGA history with Lexus automobiles as Lexus became the official vehicle of the USGA as part of a long-term commitment.
“Our understanding of the game and lifestyle of golf and recreation, linked with our strong contacts throughout sports and our marketing experience, allows us to provide unparalleled expertise to our clients,” said PJS EVP, CMO Ed Kiernan. “Today, brands want more than sponsorship identification, they want to connect with consumers and customers in a unique way”.
Peter Jacobsen Player Relations handles all facets of athlete procurement within the sport of golf and beyond. The scope of services includes corporate endorsements, appearances at corporate events, speaking engagements, contract negotiations and consumer promotions in the areas of motorsports, hockey, football, and basketball.
Peter Jacobsen Productions will continue to conceive and produce marquee events like the CVS Caremark Charity Classic, the JELD-WEN Tradition and the Save Mart Shootout. New projects on the horizon for 2008 include events in Houston, Tex., and Myrtle Beach, S.C. Details on these and other future initiatives will be announced soon.
PJS corporate identity
The new identity and Web site was created by Nonbox, a branding, advertising and interactive multimedia developer with offices in Portland, Milwaukee and Orlando.
“Our new mark is highlighted by a spark, which we feel captures the essence of what we do for our clients,” said PJS EVP and managing director Mike Galeski. “Our team brings experience, creativity, and excellence to all of our clients and our new identity and logo signify the evolution of our company. The new execution of our logo features a bold color scheme that communicates the new dimensions of our business.”