Performance Nutrition has announced the promotion of Randy Rider to regional sales manager for turf & ornamental products.
Rider has worked for Performance Nutrition for five years as a territory manager. in his new role, Rider will consult with turf & ornamental dealers and oversee sales efforts in Eastern and Midwest states. A former golf course superintendent, Rider holds a four-year bachelor of science degree in horticulture with an emphasis in turfgrass science from Oklahoma State University, and has worked in turf & ornamental sales for the past 14 years.
“Randy has proven to be an excellent manager who is extremely knowledgeable about our customer’s needs, as well as the nutritional needs of turf of all types,” Performance Nutrition President Don Pucillo said. “We consider him to be an integral part of managing our continuously expanding network of dealers. We are very proud to have someone of his high character and values represent Performance Nutrition.”
“I’m very happy to be affiliated with Performance Nutrition,” Rider said. “The product line is second to none as far as technology and what we can do for golf courses to help superintendents solve problems. We have products that address soil issues, nutrient issues, black layer and sodium issues. We can help balance the soil and make nutrients more available to the plant through our patented technologies.”
Rider is based in New Holland, Pa.