Industry veteran Steve Tomac has joined PBI-Gordon as its channel marketing manager, according to a company news release.
In his newly-created role at PBI-Gordon, Tomac will work with the company’s marketing and sales teams to maximize market opportunities at a customer level. The position is instrumental in implementing a new level of channel focus as PBI-Gordon executes its strategic growth initiatives.
Tomac brings 21 years of industry and marketing experience to PBI-Gordon. Prior to joining the company, he was with John Deere, where he worked in various marketing and development positions.
A Michigan native, Tomac holds a master of business Administration in finance from Indiana University, a master of science in agricultural economics from Purdue University, and Bachelor of Science degrees in both agri-business management, and ag and natural resources communications from Michigan State University. He is active in the National Agri-Marketing Association, serving as a foundation board member and past chapter president.
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