Otterbine Barebo launched an e-commerce storefront featuring its consumer and turn-key products. These products include Aqua Series fractional aeration systems, Instant Fountain, Ottershield Lake-Dye and Bunker Pumper de-watering pump.
Direct to consumer sales is a new venture for Otterbine. Carla V. Ott, President of Otterbine Barebo, Inc. states, “From the moment of conception, the fractional aeration and fountain systems we’re offering through the e-commerce site have always been intended for sales outside our traditional distribution channels. Originally we simply targeted catalogs, home and garden centers, and other brick and mortar consumer businesses with these products, but with the continued growth and consumer confidence of online purchases, we saw e-commerce as an excellent sales outlet.”
Traditionally Otterbine products have only been made available through their worldwide distribution network of Equipment, Irrigation and Lake Management Houses. “Due to the depth of knowledge, electrical requirements and other elements related to our primary 1-25 horsepower product lines it is very important that we have trained sales and service personnel in the field sizing, quoting and installing the systems. However, the products we’re offering online are quite simple to install and operate right out of the box, negating the need for a professional to become involved,” says Ott.
Otterbine’s storefront, www.otterbinestore.com, is hosted by Yahoo Merchant Solutions. Individuals can purchase products online securely via Master Card and Visa. Products offered can be shipped to the continental USA, Canada and Mexico via UPS, except for their de-watering pump which is shipped DHL. For more information visit the website or contact Otterbine directly at 800-237-8837.