OnGolf partners with IBM’s The Weather Company

Weather forecasting program to be featured in OnGolf 2.0.


OnGolf announced that it has formed a strategic partnership with IBM and The Weather Company (IBM/TWC), a leader in superior weather intelligence. This latest OnGolf innovation will be featured in OnGolf 2.0 version to be released to the entire golf industry Oct. 24.

“Weather influences have an enormous impact on the golf business,” OnGolf Founder & CEO Walt Norley said. “The addition of superior weather intelligence from IBM’s The Weather Company will offer OnGolf customers the most accurate and precise weather forecasting data available today.”

IBM/TWC supports mission-critical decisions of leading organizations in virtually every industry – from aviation to media, energy, transportation, insurance and retails.

The new OnGolf 2.0 capability will provide:

--Greater accuracy in weather forecasting — and greater trust that you’re making the best decisions where weather is concerned.
--The ability to correlate weather intelligence with other operational practices and course conditions, like water, soil, pesticide, nutrient and equipment management
--Savings in labor costs, and water and chemical spending;
--Improved playing conditions — and increased player loyalty and retention leading to increased revenues
IBM/TWC will be implemented into OnGolf’s newest version of it’s cloud-based 2.0 golf course operating platform. OnGolf 1.0 was released in the summer of 2015 and has already gained traction in North America with renowned golf facilities, top 100 courses and leading golf course management companies.  OnGolf also integrates with a dozen other leading hardware and software providers, including weather stations, soil sensors, water pump stations, chemical/fertilizer management software, and other essential course management practices for optimization of; watering, chemical/nutrient and labor management all leading to economic efficiencies while improving playing conditions.

IBM’s $2.5 billion acquisition of TWC earlier this year is a validation of how critical weather is to almost every industry in the world, and especially in golf for course maintenance and revenue planning.  Greater accuracy in forecasting, and trusting these forecasts, will allow customers the ability to correlate key weather variables with other conditions and practices.

“This partnership is also a strong market statement with one of the top five brands in the world entering the golf course management side of the industry,” Norley said. “IBM has been highly visible on PGA Tour and USGA televised tournaments for many years, so it is a logical progression to now see them make a difference in improving how courses can be managed.”