A marketing plan launched in December at Sierra Sage Golf Course generated $50,000 for its new management team during a time the snow-covered course is closed.
Cal-Mazz Golf Management, a partnership between longtime golf superintendent Cal Swanson and managing partner Mike Mazzaferri, took over operation of the formerly Washoe County-owned course on Nov. 1. Cal-Mazz Golf in December offered $10 rounds of golf and quickly sold out the 5,000 rounds it made available.
More important than the revenue was the number of new golfers attracted to the course, says Mazzaferri, who ran the Rosewood Lakes and Brookside golf courses for nine years.
The $10 vouchers were limited to 10 per household. About 460 new names were added to the course’s customer database.
Latest from Golf Course Industry
- From the publisher’s pen: Apathetic to awesome
- Concert Golf Partners acquires Battleground CC
- Bernhard and Company heads to BTME and GCSAA shows
- Fought set to renovate Homestead
- Construction begins at Old Shores
- Perfect perspective
- John Deere increases support of GCSAA Collegiate Turf Bowl
- Plant Fitness to unveil new system
