OB Sports Golf Management was one of two management companies honored by the National Golf Foundation (NGF) for having the top customer loyalty in the industry.
The 7th annual customer loyalty awards are based on surveys fielded through NGF’s "voice of customer operating model" and were awarded to the top operators that received high customer approval ratings in 2008. OB Sports was honored for having a high overall loyalty score for a management company. The loyalty score is determined by the how likely golfers are to recommend an OB Sports managed course to a friend or colleague.
"OB Sports Golf Management distinguished themselves in 2008 with their award-winning performance of high overall customer loyalty through NGF's 'voice-of-customer operating model.' It's difficult enough for a stand-alone course to garner sufficient praise from its customers in order to win a customer loyalty award. It's even more of an achievement for a multi-course operator," says Ben Fowler who heads up NGF's voice of customer program.
The NGF “voice-of-customer operating model" was derived from golfer surveys conducted by the NGF throughout courses across the country. In the surveys, golfers who have played courses within the past 12 months were asked to rate the course on the many factors. Factors that included overall course conditions, condition of greens, pace of play, friendliness/service of staff, food and beverage service, overall experience, condition of tees, bunkers, fairways and other key factors that drive customer loyalty.