"We are pleased to welcome Nufarm to the GCSAA Partner Recognition Program," GCSAA CEO Mark Woodward, CGCS, said. "The resources Nufarm invests with us assists in developing education programs, conducting research, offering career resources, and developing tools to assist our members. Without the support of industry, GCSAA would not have the ability to provide those resources to the benefit of its members and their facilities. That is why we call it a 'partners program.' We appreciate Nufarm partnering with us to support our members, the association and the industry."
"Nufarm is proud to support the activities of the GCSAA and its members," Brian Rund
Nufarm Americas director, branding and marketing services, said. "We recognize the importance of the golf industry, and look forward to helping GCSAA members thrive by working with them to provide solutions to their agronomic challenges that are both effective and sustainable."
GCSAA’s Partner Recognition Program provides year-round exposure based on a prescribed level of investment. GCSAA industry partners can choose among Platinum, Gold and Silver levels as a means to achieve marketing objectives. Each level provides partners unique communications and recognition options to position themselves in the marketplace. Vehicles in the program include the Golf Industry Show, GCSAA Education Conference, Golf Course Management magazine, media communications, and GCSAA.org. Additional opportunities for exposure within GCSAA membership, committees, chapters, career services and others exist as well.
The program offers industry partners strategic, diverse and ongoing communication with members. Components of the program were developed based on feedback from industry. Among the most revealing findings was that 82 percent of golf course superintendents are more likely to purchase from a company that supports GCSAA. The association’s primary communications vehicles are the most read in the industry and are considered by industry as the cornerstone of its marketing activities. Among the other features that companies desired in their marketing mix were to maximize year-round visibility, secure proprietary options and to engage in philanthropy in a strategic manner by supporting The Environmental Institute for Golf.