The OB Sports-managed Three Crowns Golf Club was honored by the National Golf Foundation with a national customer loyalty award.
In it’s seventh year, the NGF’s customer loyalty awards are presented to the managers of public golf facilities that received high customer approval ratings in 2008.
The customer loyalty awards are based on surveys fielded through NGF's Voice of Customer Operating Model which was derived from golfer surveys conducted by the NGF throughout courses across the country.
In the surveys, golfers who have played courses within the past 12 months were asked to rate the course on the many factors. Factors that included overall course conditions, condition of greens, pace of play, friendliness/service of staff, food and beverage service, overall experience, condition of tees, bunkers, fairways and other key factors that drive customer loyalty.
Three Crowns Golf Club was honored in the “Top Three” of all daily fee facilities that have a peak rate in the range of $40-$70. Three Crowns had the second highest loyalty scores among the courses in this category.
“We are truly honored to have the National Golf Foundation honor Three Crowns Golf Club for having some of the nations top loyalty scores,” said Orrin Vincent, CEO and founder of OB Sports Golf Management (the management company overseeing operations at Three Crowns Golf Club).
OB Sports itself was one of two management companies honored by the National Golf Foundation (NGF) for having the top customer loyalty in the industry. OB Sports was honored for having a high overall loyalty score for a management company. The loyalty score is determined by the how likely golfers are to recommend an OB Sports managed course to a friend or colleague.
