What steps should golf’s largest course owners and operators take to change their facilities and position their companies for growth in the next five years? That’s the question representatives of the industry’s multi-course ownership groups will consider during the NGCOA’s 13th annual MCO Leadership Retreat June 30 – July 2 in Monterey, Calif.
“This is strategic planning at both an organizational level and an industry level among many of golf’s most respected leaders,” said Mike Hughes, c.e.o. of the NGCOA.
Non-traditional methods of increasing rounds and revenues, golf’s perception as an environmental steward, the availability and cost of labor, competition for consumers’ leisure time and the implications of the rising cost of fuel are among the issues that will be discussed during the conference.
“Participants will leave with a lot to think about and a lot that will become part of plans to grow their businesses and grow the game of golf over the next several years,” Hughes said.
In addition to executives from more than 50 of the golf’s industry’s multi-course companies, which own and manage nearly 2,000 courses nationwide, Steve Mona, c.e.o. of the World Golf Foundation; Brian Whitcomb, president of the PGA of America; David Dowling, president of the GCSAA, and the NGCOA’s Hughes will participate in the conference.
Manufacturers and service providers including companies that supply the golf industry with equipment, technology and financial services also will be part of the largest MCO Leadership Retreat in its history.
Chic Thompson, founding partner of Creative Management Group and author of What a Great Idea!; and Peter Yesawich, chairman and chief executive officer of Ypartnership, a marketing firm serving travel, leisure and lifestyle clients, are the Retreat’s keynote speakers.
The third annual MCO Trends and Pulse Report, based on a survey of attendees, will provide an indication of companies’ growth plans and a snapshot of the state of the industry.
