New look for Pellucid Web site

Pellucid Corp., a golf information and insight company, unveiled its completely redesigned Web site – www.pellucidcorp.com.

“The dramatic evolution of Pellucid’s products and services over the past two years made a complete redesign a necessity rather than a luxury,” says Pellucid president Jim Koppenhaver, who oversaw the major overhaul handled by Interactive Media Associates. “There was little on the previous site that we hadn’t improved upon and changed.” 

Key features of the new site include:
Pellucid’s latest innovations in consumer, supply and demand analysis;
New product sections including weather impact analysis and sharper edge marketing;
A golf industry trivia quiz section updated bi-weekly with fact-based answers to common industry misconceptions;
Client testimonials from recognized industry leaders and mavericks;
A partial listing of Pellucid’s growing client base with hotlinks to their Web sites;
A map of Pellucid products and services by the key industry sectors they serve; and
A listing of information sources Pellucid relies upon to round out their industry knowledge including hotlinks.

The result of the three-month effort is a Web site that’s more engaging, easier to navigate and a resource for guidance on the golf industry’s key business issues. In addition to the additional new features, the Web site retains the ability for guests to register for more information and receive a complimentary issue of Pellucid’s bi-weekly newsletter, Outside The Ropes. Visitors who wish to subscribe to OTR can do so via the site’s secure server link to process online credit card transactions with new subscriptions being fulfilled within 24 hours.

“Our objective with this enhancement of the website was to reinforce the belief by many in the industry that Pellucid is the source for accurate, efficient and unbiased information upon which better business decisions are made in golf,” Koppenhaver says. “After personally creating or modifying more than 100 pages in this new site and relative to a comprehensive review of competitive information sources, I stand behind that belief that no one currently does golf information and insight better.”

For more information on Pellucid’s products or services, contact Koppenhaver at jimk@pellucidcorp.com.