Rosewll, Ga. - Advan LLC, a newly formed chemical company, will serve the turf and ornamentals, specialty agriculture, and home and garden markets in the United States and Mexico. The new company is formed by Japan-based Mitsui & Co. and the Italy-based Sipcam-Oxon Groups, and each of the two companies’ U.S. subsidiaries owns half of Advan.
The new company begins operating Aug. 1 and is expected to generate more than $40 million in sales during 2006 from a product line enriched through marketing agreements with Certis USA, Sipcam Agro USA and Mitsui Chemical.
Lynn Brookhouser is president and c.e.o. of Advan, but he will retain his position as president of Sipcam Agro USA. Tim Damico is Advan’s c.o.o. and directs tactical sales and marketing operations, customer service and logistics. He is based in Columbia, Md. Kurt Schwartau is the company’s business development and marketing director and reports to Brookhouser.
Advan is managed by three business area managers reporting to Damico: Robert Yarborough, turf and ornamentals, home and garden business manager; Bret Menagh, U.S. agricultural business manager; and Luis Gerardo Gonzales Ruelas, Mexico business manager.
“Our competitive advantage is clear: We have a great product line that’s supported by strong people with expertise in the high-value markets of turf and ornamentals, specialty agriculture and home and garden,” Brookhouser says. “Also critical to achieving our strategic growth objective is the ability to bring in outstanding third party products. We’re pleased that Mitsui Chemical is making that happen.”
Brookhouser also says the company will focus on personalized service to those in the markets it serves.
Mitsui grants development and marketing rights to Advan for a product previously only sold outside the U.S. Upon their registrations, Trebon, a broad spectrum insecticide (etofenprox) will be sold by Advan in the turf, ornamental, greenhouse and specialty agriculture markets. Mitsui also will grant development and marketing rights for other new pesticides to Advan in the near future.
Certis USA, a subsidiary of Mitsui Agriscience International, transfers marketing rights for its U.S. and Mexico products, including insecticides, fungicides and Basamid soil fumigant to Advan, while retaining its intellectual property, manufacturing assets and sales outside of the United States and Mexico.
Additionally, Advan will have exclusive marketing and sales rights to Certis USA’s and Mitsui Agriscience’s future agricultural, turf and ornamentals, and home and garden plant health products in the United States and Mexico.
Sipcam provides Advan exclusive marketing and sales rights to current and future agricultural products sold in California, Arizona and Mexico and to turf and ornamentals and home and garden products sold in the United States and Mexico.
Additionally, Advan has exclusive U.S. marketing rights to Echo 82.5 WDG, a new chlorothalonil formulation for use on specialty agricultural crops.
Sipcam retains intellectual property assets, manufacturing responsibilities and, with the exception of California and Arizona, will continue to market its agricultural products in the United States through its current marketing and sales organization.
For information about Advan and its product line, visit www.advanllc.com or call 800-250-5024.