Lastec has introduced Ryan Cheek as sales director for the U.S. operation.
“This is an opportune time to join Lastec with new initiatives and a growing product range for residential and commercial customers,” Cheek said. “I am honored to be a part of this innovative, employee-owned company that has earned an excellent global reputation in the golf and turf industry for more than 25 years.”
Cheek brings more than 20 years of experience in sales, marketing and operation management for a major outdoor power equipment company. He has significant experience in growing brands, building strong planning processes and creating branded experiences across multiple platforms to grow business.
“We are excited for Ryan to join Lastec and apply his industry knowledge to continue growing the entire Lastec range of products,” said John Smith, CEO of Wood-Mizer Holdings, Inc., the parent company of Lastec.
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