The Kilpatrick Co., a distributor of turf equipment, irrigation and landscape supplies has appointed Rod McWhirter to the position of vice president, marketing & business development.
In this role, McWhirter will oversee all of the customer communications, branding, advertising, market research, promotions and store merchandising for this multi-branch distributor in the Southeastern United States. He will also oversee the company’s international marketing, which includes export sales to the Caribbean and Latin America.
“Rod has been a distinguished leader in our industry for many years.” says Tim Kilpatrick, president of The Kilpatrick Company. “His market expertise and strategic savvy will be true assets to our company as we work to expand our operations.”
A green-industry veteran, McWhirter previously was employed for over 33 years with Rain Bird Sales, where he held a variety of senior management positions within both the turf/landscape and golf course divisions.
McWhirter was most recently the national specification sales manager for the golf course irrigation division of Rain Bird, a position he held since 1989. In this strategic role, he worked closely with leading golf course architects, designers, developers and irrigation consultants and provided leadership to the company’s national sales force.
McWhirter is a graduate of the University of Georgia with a degree in agronomy.
