KemperSports adds marketing veteran

Tom Valdiserri has joined KemperSports as senior vice president. Valdiserri will assume oversight responsibility for the sports marketing, public relations and event management businesses for both KemperSports and its public relations subsidiary, KemperLesnik.

Valdiserri, who joins KemperSports after serving as senior vice president of entertainment and sports marketing for The Marketing Company, brings more than 25 years of sports marketing experience to his new assignment. He will spearhead the expansion of KemperSports’ marketing and events portfolio which includes Wilson Golf and the EA SPORTS Maui Invitational, the nation’s premier early-season college basketball tournament, and The Art of Food and Wine Palm Desert, a unique four-day celebration attracting thousands of art and culinary enthusiasts. Valdiserri will also build on activities hosted at KemperSports golf properties, including The 2009 Presidents Cup at Harding Park and the 2015 U.S. Open at Chambers Bay.

“I am excited to join forces with a company that has such a strong record in the sports, events and public relations domains,” says Valdiserri. “I look forward to contributing my experience to help grow the business in the sports and entertainment fields.”

KemperSports CEO Steve Skinner says, “Tom brings a wealth of sports marketing and event agency experience and will be a strong addition to our team.”