John Deere spotlights equipment tech at GIS

The booth will immerse visitors in new equipment technology through VR and hands-on experiences.


John Deere is giving 2020 Golf Industry Show attendees a first-hand look at its newest equipment technology solutions that could change the future of golf course maintenance. From a virtual reality experience to demos of the next generation of OnLink course management platform, guests visiting John Deere at booth No. 4735 will be able to experience the brand’s vision for the future.

“We know that the evolution and adoption of technology is critical to the future of the golf industry and for that reason we are committed to developing new solutions,” said Robert Schmidt, global manager of market development & strategy for John Deere Golf. “By offering this immersive experience at GIS, we are providing an opportunity for superintendents to explore new technology and learn how it can help solve the challenges they face daily, such as optimizing labor and minimizing operating costs.”

One of the more notable parts of the John Deere booth is the virtual reality station, dropping users onto a golf course and allowing them to witness the autonomous mower in action. After announcing its partnership with Precision Makers during the 2019 show, John Deere will give visitors an up-close look, providing several different vantage points so attendees can see all the key features of the machine through a unique VR experience.

The company will also host demonstrations in the booth’s OnLink area, along with meetings with dedicated OnLink experts who will walk through the system and discuss the value of the technology for their specific course.

Other key product displays in the booth are the GPS PrecisionSprayers, and the passcode-protected TechControl system, available on select John Deere greens, fairway and rough, trims and surrounds mowers.