Billy Casper Golf is now Indigo Golf Partners. The name change represents a new, modern brand aligned with golf’s evolving landscape and the company’s leadership in golf course ownership and operations.
The significance of the name Indigo Golf Partners “lies in blue sky thinking that inspires creative and practical ideas which know no limits,” according to the company. “It is personified by a contemporary logo design with graduated blue hues.”
The principles carried out by the company’s nearly 7,000 passionate employees serving guests and members at more than 160 golf courses, country clubs and resorts in 29 states follow a “golf for everyone” theme. That is anchored by inclusion — promoting a sense of belonging — for all involved in owning, operating and frequenting Indigo Golf Partners-managed properties.
With utmost attention to member and guest satisfaction, Indigo Golf Partners’ growth is fueled by advancements in all facets of modern-day golf and property maintenance, staffing and training, clubhouse operations, food and beverage, merchandising, golf instruction, data-driven marketing, HOA integration, technology, special events and financial management.
The Westin Mission Hills Golf Resort & Spa is one of more than 160 courses under the Indigo Golf Partners umbrella.
“We believe golf is for everyone and our goal is to lead the industry with innovations for current and future generations,” chairman and CEO Peter Hill said. “With a rapid pace of cultural, health and economic change all around us, now is the time for our entrepreneurial company to further evolve.
“We are stronger and more courageous than ever building tools and cultivating hard-working, well-trained, caring, collaborative and high-performing talent for our managed properties and the sport of golf at large to thrive.”
Indigo Golf Partners, which was founded in 1989, has added 21 properties to its portfolio and renewed 15 partnerships during the last year. The company has also acquired and leased several courses.
“In today’s world of dynamic shifts in our personal and professional lives, golf is becoming increasingly regionalized and localized,” president Alex Elmore said. “Filling tee sheets at optimum rates doesn’t happen by accident, and course owners who professionalize their operations and marketing are positioned to capture greater market share.”