Ill.’s Broken Arrow adds GPS

The system is expected to improve pace of play and generate ad revenue.

Broken Arrow Golf Club in Lockport, Ill., added the ProStar GPS system and will participate in ProLink's exclusive national advertising program.

 

"ProLink is a great way to deliver added value to our guests and differentiate our course from area competitors," says Michael Chen, golf pperations manager at Broken Arrow. "The system will also provide a measurable difference in pace of play, while helping our staff manage and maintain the cart fleet with ease."

  

With ProLink's 10.4-inch high-resolution color screen, the cart-mounted units display dynamic, easy-to-read graphics including distances to the pin and hazards, pro tips, pace-of-play timer and radial arc for cart-path-only holes. Golfers will also be able to order food and beverage items on the ProLink screen.

 

Servicing many of the world's most famous courses, the GPS provider recently introduced its revolutionary ProLink Touch, a touchscreen. The system features enhanced scoring functions that automatically calculate "Nassau" and "Skins" results.

 

The new system's expansive memory stores up to 7,500 ads, generating incremental revenue through a larger sales inventory. Designed with a proprietary custom interface, ProLink Touch delivers cart-to-clubhouse communication for all purposes including two-way communications, golfer safety, food-and-beverage orders and pace-of-play alerts.