Effective May 1, Husqvarna’s RedMax organization will become part of Husqvarna Professional Products, headed by Dave Zerfoss and based in Charlotte, N.C. Husqvarna Professional Products will include all of Husqvarna’s professional products brands (Husqvarna, RedMax, Yazoo Kees, Dixon and BlueBird). The integration of RedMax will create additional operational efficiencies for Husqvarna and create value for its customers through improved customer support and service.
The company will continue to have separate dealer and distributor sales forces for individual brands, but with an integrated leadership approach.
“RedMax offers outstanding professional products for our end users and our multiple brand strategy provides our diverse group of customers and end users with unique products to meet each of their needs,” said Dave Zerfoss, president of Husqvarna Professional Products.
Latest from Golf Course Industry
- Heart of America GCSA supports Col. John Morley Centennial Campaign
- LebanonTurf receives EPA registration for new combination product
- Reel Turf Techs: Toby Christoun
- Albaugh insecticide receives California registration
- Envu introducing new liquid fungicide at GCATS
- From the publisher’s pen: Conscientious of a bigger role
- Bernhard and Company partners with Laguna Golf Phuket
- Terre Blanche showcases environmental stewardship
