Gro-Pro LLC announced that it has changed the company name to Etigra. Etigra – pronounced “E-tee-gra” – was chosen because it depicts a broader presence and more accurately reflects the direction the company is moving with portfolio growth and market expansion.
Initially, Etigra was a separate company serving as the registration arm of Gro-Pro. “As we continue to grow and prepare for multiple product launches in 2006, we feel it’s important to concentrate our efforts and resources into one strong company and brand to gain momentum,” says J.J. Grow, president and c.e.o.
“Combining these two companies will allow us to streamline processes for maximum efficiencies, enabling us to focus our energy and resources on bringing more products to market,” explains Randy Canady, chief operating officer.
The privately held company was founded in 2003 as a marketing agent with a handful of products. Since then, the Etigra portfolio has grown to include its own technical and end-use registrations.