The Golf Course Superintendents Association of America (GCSAA) has announced 26 members have recommitted to its Partner Recognition Program.
The Toro Co. and John Deere Golf remain at the Platinum Level, while four new partners have signed on at the Silver Level. This is the third year of the program.
“The feedback from our partners regarding the first two years of this program has been extremely positive,” GCSAA CEO Mark Woodward, CGCS, said. “The Partner Recognition Program offers industry strategic, diverse and ongoing means to communicate with our members. It also reinforces the investment industry makes to the association and the profession."
GCSAA’s Partner Recognition Program provides year-round exposure opportunities based upon a prescribed level of investment. GCSAA industry partners can choose among Platinum, Gold and Silver levels as a means to achieve marketing objectives. Each level provides unique communications and recognition options to position themselves in the marketplace. Vehicles in the program include the Golf Industry Show, GCSAA Education Conference, Golf Course Management magazine, media communications, and GCSAA.org. Additional opportunities for exposure within GCSAA membership, committees, chapters, career services and others exist as well.
“We view this program as way for the industry to invest in GCSAA and the GCSAA member," Woodward said. "These funds are directed to programs and services that advance golf course management and ultimately the golfer's enjoyment of the game. I appreciate the vision and confidence of the industry in their partnering with us. It is a true partnership in every sense of the word. I know our members value the support."
Components of the program were developed based on feedback from industry. The association’s primary communications vehicles are the most read in the industry and are considered by industry to be the cornerstone of its marketing activities. Among the other features that companies desired in their marketing mix were to maximize year-round visibility, secure proprietary options and to engage in philanthropy in a strategic manner by supporting The Environmental Institute for Golf.
GCSAA is a leading golf organization and has as its focus golf course management. Since 1926, GCSAA has been the top professional association for the men and women who manage golf courses in the United States and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to more than 20,000 members in more than 72 countries. GCSAA’s mission is to serve its members, advance their profession and enhance the enjoyment, growth and vitality of the game of golf. The association’s philanthropic organization, The Environmental Institute for Golf, works to strengthen the compatibility of golf with the natural environment through research grants, support for education programs and outreach efforts. Visit GCSAA at www.gcsaa.org.
Platinum Level Partners
The Toro Co.
John Deere Golf
Gold Level Partners
Syngenta Professional Products
Jacobsen, a Textron Co.
The Toro Co.
John Deere Golf
Gold Level Partners
Syngenta Professional Products
Jacobsen, a Textron Co.
Silver Level Partners
Agrium Advanced Technologies
Andersons Golf Products
Aquatrols Corp.
Arysta Lifescience
Barenbrug USA
BASF Corp.
Bayer Environmental Science
Club Car, Inc.
DuPont Professional Products
Eagle One Golf Products
E-Z-GO
FMC Professional Solutions
Gravely Turf, an Ariens Co. Brand
Lebanon Turf
*Nufarm
*Par Aide
PBI Gordon Corp.
Precise Path Robotics
Quali-Pro
R&R Products
Rain Bird
SePRO
*Smithco
Standard Golf Co.
*Tee-2-Green
Turfco
Agrium Advanced Technologies
Andersons Golf Products
Aquatrols Corp.
Arysta Lifescience
Barenbrug USA
BASF Corp.
Bayer Environmental Science
Club Car, Inc.
DuPont Professional Products
Eagle One Golf Products
E-Z-GO
FMC Professional Solutions
Gravely Turf, an Ariens Co. Brand
Lebanon Turf
*Nufarm
*Par Aide
PBI Gordon Corp.
Precise Path Robotics
Quali-Pro
R&R Products
Rain Bird
SePRO
*Smithco
Standard Golf Co.
*Tee-2-Green
Turfco
*new partners in 2010
