Syngenta today announced a new brand name – GreenCast EcoMeasures for its tool that helps golf courses document and analyze inputs to reduce their overall carbon footprint. Formerly called the Turf Carbon Calculator, the proprietary tool evaluates the cumulative amount of carbon dioxide and other greenhouse gases released into the earth’s atmosphere during a course’s normal daily operations.
“We wanted a name that not only reflects our shared responsibility to manage the use of our limited resources but also puts into perspective the major drivers of sustainability, including energy, carbon and water,” said Shawn Potter, marketing head, Syngenta Lawn & Garden. “The tool helps courses and clubs take measures to become more sustainable, both ecologically and economically, which the name communicates.”
GreenCast EcoMeasures helps course managers benchmark and track environmental performance as well as validate improvements, by estimating a golf course’s gross and net carbon-dioxide emissions. It also provides metrics on energy, water and other resources, leading to more efficient management of inputs, which helps maximize profitability.
Currently, GreenCast EcoMeasures is part of a joint effort between Syngenta and Marriott Golf and is being tested on 12 of Marriott Golf’s courses. Syngenta plans to test the tool on additional courses in 2011.