Kevin Norcross, marketing department manager for Yamaha Golf-Car Co., has been placed in charge of the Direct Nationwide Sales Team. This move will allow Stan Miser, who had previously managed both direct and distributor sales for YGC, to now focus his attention entirely to the company's distributor sales network.
Norcross, who was responsible for the successful “May The Best Car Win” campaign, will remain in charge of YGC’s Marketing Department and in addition, oversee the National Direct Sales force who are responsible for fleet golf car and utility vehicle sales to golf courses and Dealers.
“Kevin is a trained sales professional who we have had heading up our Marketing Department for the past four years”, said Tom McDonald, YGC’s President, “and although he’s done an outstanding job; his real strength lies in sales management. He has nearly 25 years of diversified experience in the golf car industry and I look to him to take our Direct Sales team to a new level.”
Norcross, a Class “A” PGA Professional since 1982, has worked in almost every capacity in the golf industry and has been a Manufacturer’s Sales Representative, Branch Manager, General Manager at a Dealership and Vice-President of Sales and Marketing for a Distributorship while in the golf car industry.