Billy Casper Golf (BCG) – owner and operator of more than 120 golf courses, country clubs and resorts – has promoted Nick Keefe to Vice President of Information Technology.
During his six years with BCG, most recently Director of IT, Keefe has pushed the firm to the cutting-edge of technology, including the most comprehensive customer data-capture and marketing platform in the golf industry. He was the chief architect integrating new BCG accounting, marketing, business intelligence and operations tools in real-time.
As Vice President, Keefe will further develop and drive BCG information technology strategy to increase efficiencies analyzing key marketing and operations data. He also oversees the company’s information technology policy and procedures, and a team that maintains more than 700 computers at BCG-managed properties.
“Thanks to Nick’s innumerable contributions, Billy Casper Golf has the most forward-looking, innovative IT platform in golf,” says Peter Hill, Chairman and CEO of BCG. “This is a main reason why our firm is highly regarded for showing course owners greater fiscal returns.”
A graduate of American University’s Kogod School of Business, Keefe has more than 14 years of high-level systems analysis and project-management experience.
BCG directs all aspects of golf course and property maintenance, staffing and training, clubhouse operations, food-and-beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.