| BASF Professional Turf & Ornamentals today announced its Insignia family of fungicides, including Insignia WDG fungicide and Insignia SC Intrinsic brand fungicide, combined to generate the most overall sales in the golf market for the year 2010. This status as the number one selling fungicide in golf is supported by the annual U.S. professional turf and ornamental market study conducted by Specialty Products Consultants LLC. The 2010 season report marked the eighth edition for the study, which analyzes awareness, usage, and sales of leading brands of fungicides, insecticides, herbicides, and growth regulators in the professional turf and ornamental markets. The report also includes an assessment of the trends and outlook of the market through 2015. “This report from Specialty Products Consultants is widely recognized as the industry standard when it comes to measurement of the T&O markets and to see Insignia lead sales of fungicides in the golf market is gratifying,” said Brian Lish, Business Manager, BASF Professional Turf & Ornamentals. “Market response like this indicates our original formulation remains a staple in the spray rotations of golf course superintendents and underscores the traction we are getting with our new Insignia SC Intrinsic brand fungicide that provides superior disease control and plant health benefits to the customer.” |
